Plenty of studies have been conducted to determine why people buy certain products. For the most part, it revolves around wants, needs, and social status. The primary reason for each customer depends on your company’s product and the customer’s situation, and the most successful companies can position themselves as a proven solution for short and long-term needs.
To prove your brand’s trustworthiness, marketers create campaigns that feature images of your target audience and place them in situations where the product is the star. For everything from paper towels to corporate jets, visual demonstrations of people moving from problem to solution is what marketers do best.