Consumers pay more attention to what their peers are saying than to what a company says, and this is what makes reviews and testimonials so powerful. Positive reviews build trust, which generates profit. Fake reviews, however, threaten your company’s reputation.
What your customers say about you carries more power than what you say about you.
According to the U.S. Federal Trade Commission, more than 70% of consumers look for reviews before they buy, and 84% of people say they trust an online review as much as they trust a personal recommendation from a friend./p>