What do you do when you want some information? You google it — and every single second 67921 people do the same. Indeed, our next story starts online: and just like 93% of online experiences do, it starts with opening a search engine and typing in some words.
SEO efforts focus on one website only, the company’s own website, while ORM tracks how the brand is mentioned on all possible places on the Internet, including the company’s own website. ORM also includes mentions on blogs, review and ranking websites, social media, and forums — and trying to make the best opinions and articles easier to discover.