Building an image used to mostly depend on word-of-mouth. That limited your brand’s exposure to a small group of people. Prior to the internet, as we know it today, only larger companies with substantial advertising budgets, or access to celebrities, had the ability to become household names by promoting themselves in traditional media, such as television and newspapers.
Today, digital media has revolutionized exposure and improved access to an individual’s or a company’s profile. Social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube – and search engines have disrupted commerce and the global economy by providing instant access to unfiltered information. The first page of search engine results, which generally show news, videos, images and third-party content, now represents a key foundational pillar of a company’s overall reputation and brand.